Jo White, Owner and Director
Jo is a dynamic, award-winning marketing and PR professional with over 20 years' experience specialising in the US travel and leisure industry. Jo studied American History and Politics at the University of Kent and at the Honours College at the University of South Carolina USA, before receiving a Post Graduate in Tourism Marketing through the Chartered Institute of Marketing.
Over the course of her career, Jo has represented some of the world’s leading international travel brands including government tourist offices, tourist boards, hotel chains, travel technology companies, tour operators, airlines and aviation charter companies, transportation companies and attractions.
Jo is a US specialist having successfully directed PR accounts for over 16 US tourist boards. She has been a member of the Visit USA PR Committee since 2014.
Jo is also a published travel writer and has written for Family Traveller, Escape Magazine among others.
"Jo has been a consistent frontrunner in the world of travel PR for years now. She stays ahead of the chasing pack through a combination of hard work, unrivalled industry knowledge and one of the best contact books in the business. Clients love her because she's a coverage machine; journalists love her because she's a story machine. And everyone else loves her because she's a pleasure to be around, particularly at industry events - where she's a superb networker. Honestly, as a professional and as a person, I could not recommend Jo highly enough!"
Jonathan Thompson, multi-award-winning freelance travel writer and broadcaster.
Contact: jo@click-pr.co.uk / +44 7989814340
Cass Helstrip, PR Director
Having sold one of the UK’s leading travel PR agencies at the end of 2021, Cass also has over 20 years experience in the travel industry.
Multi-award-winning Cass retains an exceptional eye for a story and has developed unrivalled TV contacts that have seen numerous TV hits delivered for clients including ITV This Morning, Master Chef, The Apprentice, Good Morning Britain and Lorraine to name just a few. Undoubtedly one of Cass’ key strengths is her unprecedented black book of contacts having access to and the trust of the travel editors. Creative ideation and stunts are also a passion.
Cass played a pivotal role in launching Richard Branson’s first US hotel by orchestrating a Ferris Bueller-style stunt outside the inaugural Virgin Hotel. When Cass worked with Las Vegas CVA, she collaborated with British Airways to launch their inaugural flight.
"I’ve worked closely with Cass for in excess of 14 years. She has a keen eye for a story and her attention to detail is invaluable when it comes to storyboarding and developing the call sheets for live VTs. She’s tenacious and does not ever let me miss an important story, but respectful in understanding how busy it can be working on a non-stop news desk. Her creativity is brilliant and I believe her earnest approach warms media to her as they know they can really trust her to deliver and be honest about the state of play. She’s the queen of sticking to her word and managing expectations, whether that means being at a filming site at 5 a.m. or making sure we have the information we need at midnight. Consummate professional and all round superstar - a PR force to be reckoned with."
Marcus Bennett, ITV News
Contact: cass@click-pr.co.uk / +44 7968255464
Chris White, Creative Director
Chris is a strategic creative professional with over 15 years’ experience in high-impact visual storytelling, destination branding, and automotive and travel marketing. A professional photographer, videographer and qualified drone pilot, he combines creativity with strategic insight to deliver compelling brand narratives.
Chris went on to join one of the UK’s leading premium AM100 automotive groups, working with brands such as Aston Martin, McLaren and Bentley. Progressing from Group Photographer to Head of Visual Content, he was responsible for overseeing more than £360 million of inventory annually and developed strategies that doubled weekly advertising performance. He also built and managed a content team delivering campaigns across multiple markets, and covered high-profile events and launches, working alongside household names such as Roger Black, Steve Backley and Robbie Fowler.
His passion for authentic, high-quality storytelling later took him into travel and lifestyle, producing campaigns across the UK, Europe and North America. Chris was most recently Head of Marketing at an award-winning luxury campervan manufacturer, where he led marketing campaigns and managed PR and communications, social channels, website development and major consumer shows, including The Ideal Home Show.
Chris brings strategic thinking, innovation and a unique ability to bring stories to life across media platforms, making him a key driver of Click’s creative campaigns.
"I had the pleasure of working with Chris during my time running an INEOS Grenadier franchise, and I can't recommend him highly enough. His expertise in automotive photography is unmatched. He captured the rugged essence and unique character of the Grenadier perfectly, making each vehicle look its absolute best. His attention to detail, creativity, and understanding of the automotive industry was evident in every shot. Beyond his technical skills, Chris was professional, reliable, and a true partner throughout our collaboration. His work played a significant role in showcasing our vehicles and driving our brand's success."
Franchise Manager, INEOS Grenadier
Contact: chris@click-pr.co.uk
